Job Number 24125887
Job Category Sales & Marketing
Location W Florence, Piazza Dell' Unita' Italiana, 3- 4 - Via del Melarancio no 1, 1/A, Florence, Florence, Italy VIEW ON MAP Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
JOB FUNCTIONS Reporting to the Director of Marketing, takes responsibility for the development, delivery and execution of the annual Marketing plan and Marketing budgets in line with the hotel strategic priorities and revenue target by market segments. KEY RESPONSIBILITIES: Be responsible for the planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning. Drive the positioning and activation of the restaurants & bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Develop & implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests. Act as a Brand Champion with the hotel teams. Together with each hotel's leadership team and Marketing, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience. Pro-actively identify relevant marketing partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience. Drive loyalty Marketing: Focus on increasing engagement with Loyalty Members through the organization of events, and enhancing guest experience with Elite Members on property. Support sales team with the creation of marketing collateral and tactical promotions associated with the key market segments (E.g. Groups, Weddings, Suites,…) Ensure full compliance with all Marriott International standards & programs. Champion the Social Media strategy in line with the brand positioning and hotels' stories. Specific focus on online reputation management and guest engagement. Constantly monitoring and update competitive research analysis. Assist with all local promotional activities that support the needs of the hotel and restaurants/bars. This could include photo shoots, broadcasts, celebrity interviews, press visits and other specific events that require personal attention. Also, forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community. Together with the Area Marketing translates divisional and global initiatives into the local environment and ensures participation and compliance. Collaborates with the department of Finance to ensure compliance with the budgeted marketing expenses. Connect with local and national PR teams as necessary. Evaluate and manage incoming media requests REVENUE GENERATION • Create schedule of pre and post stay marketing messages based on calendar and need periods. • React to meetings/banqueting and room sales forecasts with appropriate sales/field marketing assistance. • Work with Field Marketing to optimize, design and build relevant digital channels. • Create content for hotel website. • Connect Field Marketing teams to ensure quarterly campaigns are delivered on brand and sync in with property needs. • Assist in connecting property to all Marriott internal sales channels. • Place and design advertising when needed to help fill need periods. DIGITAL Collaborates with the Digital Field team to deliver multi-lingual tactical marketing campaigns in all segments. • Measure and evaluate the impact of all content and initiatives. • Implement brand direction on new websites (internal/external), imagery and content. • Collaborates with the Digital Field team to manage OTA updates, text and photography. • Maintain and coordinate all video and photography updates and audits. • Manage all social media channels. • Work with appropriate hotel teams to manage reputation review sites. COLLATERAL • Brief all design collateral to outside agencies as required. • Ensure all printed, electronic and guest facing material is on brand. • Regularly appraise all material ensuring on brand and locally relevant. • Ensure all hotel teams are proficient with brand standards when designing in house. ADDITIONAL FUNCTIONS In addition to the essential functions above, this position may be required to perform a combination of the following functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel: Professionally represent the hotel in community and industry organizations and events. Provide constructive feedback to all departments, specifically in relation to the repositioning of the Restaurants/Bars and Brand Activation efforts across all departments. Be a role model to all associates. Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required. SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job: Must be able to speak, read, write and understand Italian and English. Excellent internal and external communication skills, both verbal and written True Brand ambassador Event management / organizational skills Understanding of consumer trends in the digital sphere Innovative, proactive and resourceful Passion for the travel & hospitality industries Ability to analyze data and establish appropriate action plans Photoshop or In Design is preferred. maintain confidentiality of proprietary information QUALIFICATION STANDARDS Education Marketing degree required Experience Minimum 2 years of marketing experience Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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