Job Summary The Area Sales Representative is responsible to achieve sales objectives by implementing the Company's commercial strategy, ensuring the promotion of the Company's image and full customer satisfaction. Create long-term value by developing organizational solutions that combine customer satisfaction with business goals. Key AccountabilitiesEnsure the achievement of sales targets set by the CompanyMaintain the current active customer portfolioExpand the customer portfolio by promoting the Company's image and its productsEnsure constant and high customer satisfactionIn synergy with the tender office and with the support of Marketing, define the most suitable commercial proposal to present to the customerProvide information for preparing the sales budget for its AreaPromote scientific days/events to strengthen the Company's imageConduct analysis and mapping of competitorsGather market needs data to improve product positioning and penetrationOrganize demonstrations for customers with the support of Sales Specialists or MarketingProvide the Area Manager with all relevant information to define offers and/or strategies for the customer portfolioUpdate CRM with customer data and tools (e.g. V. Prompter) dedicated to sales activities Networking/Key relationships Internal: Tender Office - Offers and Contracts - Sales Specialist - Technical Assistance - Credit Management Office - Customer Service Office - Marketing Lines - Q.A/R.A.External: Opinion Leaders - Customers - Clinicians - Procurement Managers Minimum Knowledge & Experience required for the position: Education: Bachelor's Degree in Life Sciences, Medical Technology, Engineering or related discipline (e.g. Biology, Biochemistry, Biomedical Engineering, etc.) Experience: At least 2 years of experience in Sales or Application Specialist position within an IVD Company working in an international context;Regulations and management of tenders Knowledge of Market/Customers/Area/Competitors Knowledge of company organization (roles, processes, etc.) Additional skills / knowledge: Basic Marketing knowledgeSAPMicrosoft Office 365 Language: Italian, nativeEnglish, level B2 / C1 Skills & Capabilities: NegotiationCommunication and active listening skillsFlexibilityResults-oriented mindset, both in the short and medium/long termSelf-empowerment/Self-efficacyAnalytical thinkingPlanning and organizational skillsSystemic visionConflict management and resolutionLeadership Travel requirements: Up to 90% of working time