As **Amazon eTrade Marketing Manager**, you'll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to one of our EU Strategic Sr. Account Manager
You'll get to:
- Own the full sales cycle of our products on Amazon for the market/categories you are responsible for. From listing the product to building in collaboration with our partners the activation plan.
- Maximize our sell-out performance at Sourcing/Manufacturing PCOGS by owning the Glance Views, Conversion and ASP performances:
- ** Conversion**:You will need to leverage your SEO/SEA knowledge, your expertise in using Amazon native tools and programs (Vendor Central, Vine, Bundling,...), Plan quantities to keep RepOOS% at its lowest, plan impactful deals to win market shares especially during key moments.
- ** Traffic**: Engage with our agency to (i) brief them on our strategic priorities and pilot with them our advertising performance along our funnel (CPM, CTR,CPC, ROAS, CVR..) and ensure a strong level of communication to optimize our campaigns with the help of the agency on a weekly basis.
- **ASP**: Ensure our trade-up is transparent to shoppers & we create cross-selling opportunities from one range to another.
- Continuously evolve and understand the online competitive landscape to secure the target channel position and develop best practices for e-Commerce/digital marketing organizations specific to Amazon
- Your contact at Amazon will the AVS in charge of your brands/categories at the European level.
- Actively defend our brand through Brand Registry in close collaboration with our legal department and our SBU teams.
**We Don't Just Build The World, We Build Innovative Technology Too.**
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
**Who We Are**
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
**Global Benefits & Perks**
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
**What You'll Also Get**
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
**Learning & Development**:
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
**Diverse & Inclusive Culture**:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
**Purpose-Driven Company**:
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.